Best countries to study digital marketing in 2025

Are you an aspiring digital marketer planning to study abroad? Then it’s crucial to know about the Best Countries to Study Digital Marketing. Digital marketing is the use of digital channels and technology to promote products, services, or brands to a target audience. It includes advertising practices carried out using digital channels like email, social media, search engines, and other online video platforms. Nowadays, businesses use digital marketing to reach their target markets and promote themselves online. To become a professional digital marketer, formal education from a reputable institution is often necessary.

Digital marketing is a fast-growing field and has a constant demand. Universities abroad offer a wide range of diploma, undergraduate, and post-graduate programs and courses in this field. With numerous specializations available, including SEO, internet marketing, and social media marketing, graduates can explore diverse industries. Now let’s talk about the best countries to study digital marketing.

Table of contents

What are the top countries to study digital marketing?

10 Top Popular Universities and Countries to Pursue Digital Marketing Courses:

1. Canada    - Ryerson University
2. United Kingdom (UK)   - Northumbria University
3. United States of America (USA) - Berkeley Global, University of California
4. Australia   - Curtin University
5. France   - Kedge Business School
6. Spain     - EADA Business School 
7. Germany  - Gisma Business School 
8. Netherlands  - Witteborg University of Applied Sciences
9. Japan - United International Business Schools
10. Malaysia  -  Sunway University

1.     Canada

Canada has a rapidly growing digital economy, with a thriving tech sector and a strong presence of digital marketing agencies and companies. This growth has led to an increased demand for skilled digital marketers. Canadian universities are known for providing high-quality education and have begun offering specialized programs in digital marketing to meet the industry's demands.

George Brown College (Toronto)

Program: Digital Marketing

George Brown College is the oldest public university established in 1967. This is the 1st college in Toronto to initiate a distance education system. It also consistently ranks among the top 10 Canadian colleges for its research endeavours. George Brown College offers more than 160 certificates, diplomas, and postgraduate and degree programs. In the field of digital marketing, it offers a master's degree with a duration of 1 year. 

York University (Toronto)

Program: MSc in Digital and Content Marketing

York University is one of the top public universities in Canada. The digital marketing program offered by York University offers students to master web analytics, email marketing, copywriting, and content marketing strategy. Enhance proficiency in SEO (Search Engine Optimization), SEM (Search Engine Marketing), PPC (Pay-per-click Advertising), and CRM (Customer Relationship Management).

Ryerson University

Program: Master of Science in Digital Marketing and e-Commerce.

The university offers a twelve-month intensive professional program in Digital Media Masters. This program equips students with the essential skills and industry experience needed for success in the digital media marketing field. This program allows students to research various areas, including augmented and virtual reality, media aggregation and analytics, social media management, web design, and digital marketing. 

2. UK

The UK, particularly London, is a global hub for marketing, advertising, and media industries. It's home to numerous marketing agencies, tech startups, and major advertising firms, making it an ideal place to study and work in digital marketing. The UK has a diverse economy with a strong presence in various industries, providing digital marketers with opportunities to gain experience in different sectors.

Northumbria University 

Program: Digital Marketing

This university offers CIM & IDM accredited MSc in Digital Marketing with a 1-year duration. It provides a top-notch education with a strong emphasis on practical learning, offering abundant employment prospects for international students. This program highlights a hands-on approach to digital marketing, equipping students with the tools and frameworks necessary for their future careers.

University of Greenwich, London

Program: Digital Marketing and Analytics, MSc

In today's ever-changing business world, the MSc Digital Marketing & Analytics program is here to get you ready. It focuses on five key areas: social media marketing and analytics, Consumer Analysis, big data, cloud computing, and mobile marketing. This program combines technical and marketing skills, helping you bridge the gap between marketing and IT, and giving you strong digital and analytical abilities.

University of Southampton

Program: MSc in Digital Marketing

The MSc in Digital Marketing focuses on digital marketing techniques and data interpretation to develop strategic and tactical decision-making. Additionally, this program teaches students how to use the R programming analytics software, which promotes the development of skills in statistical analysis.

3. USA

The U.S. is known for global innovation, with Silicon Valley being one of the most prominent tech and startup ecosystems in the world. This environment enables the development of cutting-edge digital marketing technologies and strategies.

The country has a vast and diverse consumer market. It's a prime destination for businesses looking to expand their digital marketing and reach a wide audience

Berkeley Global, University of California, Berkley

Program: Digital Marketing Extension

Effective marketing professionals are essential to any organization's success. Marketers are responsible for generating interest in goods and services, whether through marketing analytics, digital marketing, search engine optimization, brand management, paid advertising, social media, or marketing research. This program offers theoretical and practical skills that enable professionals to change careers or advance in the current one.

University of Missouri

Program: The Graduate Certificate in Digital and Social Media Marketing

The Graduate Certificate in Digital and Social Media Marketing is a 12-credit-hour program, allowing completion in as little as two semesters (with 6 credit hours per semester) or extending up to four semesters (with 3 credit hours per semester). This course is designed specifically for marketing managers in their early to mid-career stages who want to broaden their expertise and improve their possibilities for advancement.

Students will be guided in using CRM technologies as well as tools like Hubspot, Salesforce, Google Analytics, SEO, SEM (paid search), sophisticated Facebook advertising, and video production by faculty members with real-world expertise. This practical approach makes sure that students acquire knowledge and abilities that are applicable to the marketing environment of today.

University of Pennsylvania (Wharton School

Program: MBA Marketing

The Marketing Management core courses begin with the basics of the introduction to how marketing contributes to business strategies. It covers key topics such as choosing products and markets, managing product lines, communication strategies, pricing, distribution, and marketing research.

4. Australia

Australia has been actively embracing digital transformation in various industries, which has led to a growing demand for digital marketing professionals. In fact, businesses are recognizing the importance of digital marketing strategies to stay competitive in the market. Australian universities, are renowned for their top-notch education and research.

Curtin University 

Program: Marketing in the Digital World Micromasters program

One of the top universities in Australia is Curtin University. It is also the only university that has achieved a QS- five-star rating. Marketing in the Digital World Micromasters program is offered by the popular online platform called dx which is trusted by over 2 million users.  Students will learn how to handle online brand management effectively and maximize impact across paid, earned, and owned digital media platforms in this program.

Using the world's top public relations techniques, students will develop practical skills in both proactive and reactive business reputation management. They will also learn to investigate different brand management choices, including theories and strategies pertaining to brand equity. The foundations of consumer psychology will also be covered in this course because they are crucial for developing effective marketing strategies. They will become more adept at using marketing techniques like segmentation, targeting, positioning, and distinction.

University of Technology, Sydney

Program: Digital and Social Media, BA

The University of Technology (UTS) ranks among the world's top 100 universities and holds a prominent position as a leading technology university in Australia. UTS is renowned for its commitment to promoting positive global impact through innovative approaches to education and learning. 

The Bachelor of Communication (Digital and Social Media) program at UTS is designed to equip students with the skills needed to excel in the contemporary landscape of digital communication. This ever-evolving industry demands individuals who are not only tech-smart but also culturally intelligent and creative problem solvers adept at utilizing digital media technologies. Throughout the course, students engage in critical discussions surrounding the role of social media as a communication tool in our daily lives. Furthermore, they cultivate practical and transferable abilities in areas such as social media management, user experience (UX), and user interface design (UI), as well as data visualization and analysis.

RMIT University

Program: Master of Advertising program with a focus on digital advertising and marketing communication

By enrolling in this program, students have the chance to enhance their expertise and versatile skills in the field of advertising. The curriculum encourages students to develop a broad outlook that includes both local and worldwide perspectives on marketing and communication techniques. This includes encouraging creativity in leadership, strategic planning, and the creation of campaigns within the ever-changing advertising and broader communication sectors.

5. France

France has made significant strides in digital innovation, with numerous startups, tech incubators, and digital agencies. This culture of innovation has enabled a growing interest in digital marketing. As a central location within Europe, France serves as the best place for businesses looking to expand their digital marketing efforts across the European Union. This has led to a demand for digital marketing professionals.

Kedge Business School, Marseille

Program: Digital Marketing and Sales, MSc.

This Digital Marketing and Sales program places its focus on the integration of strategy, design, digital marketing, and e-commerce, aligning closely with the current demands of the market. It readies professionals to succeed within the constantly evolving digital landscape.

ESSEC Business School

Program: MSc in Marketing Management and Digital Program

The ESSEC MSc in Marketing Management and Digital is designed for professionals in the field of marketing and digital strategies in the complex environment of today. It provides students with a fundamental understanding of efficient management methods as well as key marketing and digital principles.

EM Lyon Business School

Program: Master’s in Digital Marketing and Data Science Program

By pursuing this program, students gain proficiency in running a digital marketing strategy, strategizing, reporting, and making forecasts using business analytics and automation tools. This program focuses on data analytics, python machine learning, data science, and database access.

Additionally, they acquire programmatic skills to address marketing challenges and pinpoint responsible, data-driven opportunities. The curriculum has been crafted to equip you with the expertise to comprehend and effectively handle technological changes in marketing in the future.  These courses focus on cultivating strategic brilliance, essential for guiding business strategies to success in the digital landscape, where extensive data on consumers, products, and interactions are available.

 6. Spain

Spain has been actively welcoming digital transformation across various industries, which has led to an increased demand for digital marketing expertise. Businesses are recognizing the importance of digital strategies to stay competitive. Spanish universities and business schools have been proactive in offering specialized digital marketing programs to meet the industry's demands. They often collaborate with industry experts to ensure the programs are relevant and up-to-date.

EADA Business School (Barcelona)

Program: Master in Digital Marketing Programs

EADA Business School provides a Master in Digital Marketing program with a strong stress on digital marketing strategies and tools. It helps students dive deep into advanced professional practices, including Brand Management, Analytics and insight-driven Marketing, and Multichannel Communication and sales.

University of Barcelona

Program: Master in Digital Marketing

This postgraduate course enhances understanding of the practical aspects involved in Digital Marketing, E-Commerce, and Social Media Marketing. Upon completion, students will have comprehensive mastery of all aspects within these domains, including a profound knowledge of the leading Digital Marketing platforms and social media networks.

7. Germany

Germany has seen significant digital innovation in recent years, with a growing demand for digital marketing professionals to support this transformation. Germany is home to many global corporations and a vibrant startup scene. In Germany, businesses of all sizes recognize the importance of digital marketing to reach their target audiences effectively.

Gisma Business School 

Program: Digital Marketing, MSc

The MSc Digital Marketing program has been carefully developed to provide students with a thorough understanding and specialized knowledge in the field of digital marketing. It consequently enhances their employment chances in this field which is constantly expanding. The skills students gain from this course include a number of crucial areas like foundations of the digital business landscape, data-driven decision-making, and leading marketing tactics in the modern corporate environment.

XU Exponential University of Applied Sciences

Program: Bachelor of Science in Digital Marketing

The university is dedicated to preparing students to tackle current business challenges. XU offers comprehensive programs, including bachelor's and master's degrees in digital marketing. The bachelor's degree covers various topics, including advertising, marketing, optimization of social media, world wide web marketing, digital analytics, strategy, and much more.

Berlin School Of Business & Innovation

Program: MSc Digital Marketing

From this program, students will gain the ability to develop analytic and creative abilities that helps business reach more consumers and generate more leads. The course highlights major topics such as SEO, Creation of content, email advertising, Cost per click, video marketing techniques, and much more.

8. Netherlands

The Netherlands has a successful tech and innovation ecosystem, particularly in cities like Amsterdam and Eindhoven. This ecosystem fosters the growth of digital marketing companies and startups. The country has a well-developed digital infrastructure, including high-speed internet and widespread digital adoption, making it an ideal environment for digital marketing.

Witteborg University of Applied Sciences

Program: MSc, Master of Business Management, specialized in Digital Marketing and Communication

This program blends elements of a Master of Business Administration with comprehensive modules in economics and management. By delving into topics such as global economics, strategic management, globalization, society, and culture, the program empowers students to advance their profound understanding of business management and administration.

The specialization in Digital Marketing and communication is firmly focused on the effects of the quickly developing, interconnected world of internet usage, cell phones, applications, and social media. Many businesses and organizations have revamped their advertising strategies to align with innovative methods of engaging with stakeholders and customers. This adjustment also accounts for the evolving practices and expectations in marketing and communication within the digital age

Vrije University Amsterdam

Program: Master's in Digital Marketing program

This master’s program helps students to implement, analyze, and apply the latest marketing knowledge through various learning methods. The mandatory topics that this program will cover are customer and marketing analytics, marketing strategy, consumer marketing, and thesis. The program offers 3 elective specializations, students can choose from.

University of Groningen

Program: Master's in Digital Marketing and Analytics program,

The University of Groningen offers a Master's in Digital Marketing and Analytics program, emphasizing data-driven marketing strategies. Through this program, students learn about various marketing facets, including branding, new product management, customer relations, marketing communications, retail strategies, and business-to-business marketing.

9. Japan

Japan is known for its advanced technology and a highly tech-wise population. It is a country that has a strong digital presence, making it a conducive environment for digital marketing. The Japanese market has seen significant growth in e-commerce and digital innovation. It also creates various opportunities for digital marketers to engage with consumers online.

United International Business Schools, Tokyo

Program: Digital Marketing, MSc

Committed to promoting cross-cultural education with a global outlook since 2002. United International Business Schools (UIBS) stands as an autonomous private institution of higher education, with multiple campuses spanning Europe and Asia. This MSc Digital Marketing program offered by the above can be completed in 1.9 years.  Because of the multicultural environment, all courses are taught in English. 

Waseda University

Program: Master's in Marketing and Business program

Waseda University provides a Master's in Marketing and Business program that covers marketing strategy, including aspects of digital marketing. This program covers topics such as advertising, business communication, consumer behavior, distribution theory, international business, marketing science, etc.

10. Malaysia

Malaysia has been experiencing rapid growth in its digital economy, with increasing internet penetration and e-commerce activities. This growth has led to a higher demand for digital marketing services. Malaysia's diverse and multilingual population allows businesses to tap into a variety of markets, both locally and regionally, making digital marketing skills crucial for effective communication.

Sunway University

Program: Master of Marketing

This program is designed to guide students, equipping them with the knowledge required to become proficient and reflective marketing professionals. Students will gain in-depth knowledge about market operations and exposure to the theories, tools, and techniques used by businesses to engage with and influence markets

HELP University

Program: Bachelor of Business (Marketing) (Hons)

This program offers students a strong business foundation and an understanding of marketing's crucial role within and between organizations. The recently introduced marketing major tracks in this program include the digital business track and the e-commerce business track. These tracks empower the students with practical skills and a forward-thinking mindset to thrive in this digital landscape.

Requirements for Pursuing Digital Marketing Abroad

After choosing the desired university to pursue digital marketing, the next step is to confirm whether you meet the enrolment eligibility requirements.

• Typically, you should have completed your undergraduate degree with a minimum score of 50 to 55%. Most universities welcome graduates from various academic backgrounds to pursue digital marketing studies abroad at the master's level.
• It's advisable to check if there are specific percentage cut-offs for your 10th and 12th-grade marks in addition to your undergraduate scores. Some universities do consider these criteria alongside the minimum graduation requirements.
• Proficiency in English is vital, and you'll likely need to pass exams like IELTS or TOEFL. The required minimum scores vary by institution, with many universities seeking a 6.5 IELTS.
• You should have a valid student visa and you can apply for one after getting an acceptance letter from the applied University.
• Some universities require work experience of 3-5 years to enroll in the digital marketing MBA program.  One such university is the Australian Edith Cowan University which requires 5 years of work experience for admission to their Graduate Certificate of Applied Digital Marketing, specifically aimed at individuals holding a Bachelor's degree from India.
• Many universities request an SOP or personal statement. It outlines your academic and career goals, as well as why you want to pursue a digital marketing program abroad.
• In addition to a bachelor's degree, universities may ask for transcripts and academic records from your previous educational institutions.

Areas of Specialisation in Digital Marketing

When pursuing digital marketing courses abroad, specialization is key. Focus on an area aligned with your passion and skills, optimizing your career prospects. Ensure this specialization is in demand worldwide, boosting your employability. 

For instance, a course emphasizing data analysis is a wise choice given the current significance of Big Data. Most digital marketing courses, whether online or full-time, cover essential core areas, but you may also have the chance to earn credits in your specific interest. Here are some specializations to explore when selecting the right digital marketing course for you:

• Social media marketing
• Search Engine Optimization (SEO)
• Content Marketing
• Email Marketing
• Pay-per-click (PPC) Advertising
• Influencer Marketing
• Affiliate marketing
• Analytics and Data Analysis
• E-commerce Marketing
• Conversion Rate Optimization (CRO)
• Marketing Automation
• Video Marketing
• Mobile marketing

Career Opportunities post Digital Marketing Studies

In this corporate world, there are various employment opportunities when it comes to digital marketing field. The biggest advantage is every industry in today's marketplace requires marketing. Thus, digital marketing has emerged as the key to building a strong online presence and attractiveness.

After completing the digital marketing course abroad, students can enter into top organizations with the following roles:

• Digital Marketing Manager
• Social Media Manager
• Content Marketing Specialist
• SEO Specialist
• Pay-per-click Specialist
• Email Marketing Manager
• Digital marketing consultant
• E-commerce Marketing manager
• Affiliate Marketing manager
• Mobile Marketing Specialist
• Copywriter
• Advertising Manager
• Content writer/marketer/strategist
• Reputation Manager

Popular Universities to Study Digital Marketing Courses

There are many popular universities that offer digital marketing courses abroad. The below-mentioned are the top universities and the programs preferred by Indian students in the most sought-after countries.

Countries	Universities	Programs	Duration
France	HEC Paris	Master in Marketing	1 year
	ESSEC Business School	MSc in Marketing Management and Digital	1 year
	ESCP Business School	MSc in Marketing and Communication	1 year, 3 months
	EMLyon Business School	MSc in Digital Marketing and Data Science	1.5 years
	EDHEC Business School	MSc in Marketing Analytics	1.5 years
	SKEMA Business School	MSc Digital Marketing	1 year
	Audencia Business School	MSc Digital Marketing	2 years
	Grenoble Ecole de Management	MSc Digital Marketing and Data Analytics	2 years
	IESEG	MSc in Digital Marketing and CRM	2 years
	Rennes School of Business	MSc in Strategic and Digital Marketing	1.3 years
	Kedge Business School	MSc in Digital Marketing and sales	1 year
USA	Columbia University	MS Digital Marketing	1-2 years
	Texas (McCombs)	Digital Marketing Bootcamp	18 weeks
	USC (Marshall)	MS in Marketing	1 year
	Carlson School of Management	Ph.D Marketing	2 years
	Michigan State (Broad)	MS Marketing Research	2 years
	Purdue (Krannert)	MS in marketing	1.5 years
	Texas A&M (Mays)	MSc Marketing and Marketing Analytics	1.5 years
	John Hopkins (Carey)	MSc in Marketing	1 year
	Sacred Heart University	Bachelor and master’s in marketing. Dual degree program	5 years
	Yeshiva University	MS in Digital Marketing	1 year
	The University of New Haven	Bsc in Marketing	4 years
	The University of Massachusetts – Boston	MBA in Digital Marketing	1 year
	Western Michigan University	Bachelors in digital marketing and e-commerce	4 years
	Rutgers University	MS in Digital Marketing	1-2 years
	Pace University	MS in marketing, social media and mobile marketing	1-2 years
UK	Imperial College Business School	MSc Strategic Marketing	2 years/part-time
	Warwick Business School	MSc marketing & Strategy	1 year
	Manchester (Alliance)	MSc digital Marketing	1 year
	University of Edinburgh Business School	MSc digital Marketing	1 year
	Cranfield School of Management	MSc Strategic Marketing	1 year
	Bayes Business School (formerly Cass)	MSc Marketing Strategy and Innovation	1 year
	Durham University Business School	MSc in Marketing	1 year
	Lancaster University	MSc in Marketing	1 year
	Bath School of Management	MSc Marketing	1 year
	The University of Hertfordshire	BA Hons Advertising and Digital Marketing	3 years
	Oxford Brookes University	BA Hons in Digital Marketing	3 years
	The University of Exeter	MSc Digital Marketing	1 year
	Nottingham Trent University	MSc Digital Marketing	2 years
	Coventry University	MSc Digital Marketing	1 year
	University of Portsmouth	BA Hons in Digital Marketing	3 years
	University of Southampton	MSc in Digital Marketing	1 year
Spain	Esade Business School	Marketing Digital - Online	8 weeks
	Universidad Carlos III de Madrid	MSc in Marketing	1 year
	ESIC Business & Marketing School	Master in Digital Marketing	1 year
	UPF Barcelona School of Management	Master in Digital Marketing Management	1 year
	EAE Business School	Master in digital marketing an e-commerce	1 year
	MIA Digital University	Master in Web Marketing, Branding, Merchandising	1 year
	United International Business School	Master in Digital Marketing	9-36 months
Australia	Macquarie Business School, Macquarie University	Master of Marketing	2 years
	University of Technology Sydney Business School	Master of Digital Marketing	2 years
	La Trobe Business School	Master of Digital Marketing Communications	2 years
	Melbourne Institute of Technology (MIT)	Bachelor of Business major in digital marketing	3 years
	The University of Melbourne	MS in Digital Marketing	18 months
	RMIT University	Bachelor of Digital Marketing	3 years
	The University of Adelaide	Master of Marketing	2 years
	International House Sydney	Diploma in digital Marketing	1 year
	Monash University	MS in Digital Marketing	2 years
	Curtin University	MS in Digital and social media	18 months
Canada	Confederation College of Applied Arts & Technology	Graduate certificate Digital Marketing and Marketing Analytics	2 years
	Douglas College	Post Baccalaureate Diploma in Digital Marketing	2 years
	St Lawrence College	Graduate certificate in Digital Marketing Communications	1 year
	Bow Valley College	Diploma in Business Administration - Digital Marketing	2 years
	Greystone College	Diploma in Digital Marketing – website management and design (Corp)	2 years
	Toronto School of Management- GUS	Diploma in Digital Marketing Specialist- Co-op	1 year
	Vancouver Community College	Diploma in Marketing Technology	1 year
Netherlands	University of Groningen	MSc Marketing	1 year
	United International business schools	Master in International Management- Digital Marketing	9 months
	Wittenborg University of Applied Sciences	Master of Digital Management in Digital Marketing & Communication	18 months

Conclusion

We believe that the list of the best countries to study digital marketing courses provided in this blog has given you some ideas to choose the best study destination. Choosing the right country for pursuing a digital marketing program is highly important for better career prospects. These choices can significantly expand your career opportunities within India and internationally.

FAQ

1. What are the subjects covered in digital marketing courses?

The common subjects covered in digital marketing courses are social media marketing, Data analysis, Audience/Market research, Consumer behavior, Content marketing, and mobile marketing. Additional topics include email marketing, analytics, PPC, and SEO.

2. What are the Top Colleges to Study Digital Marketing Abroad?

The Top Colleges to Study Digital Marketing Abroad are

• HEC Paris (France)
• ESSEC Business School (Singapore, France)
• Imperial College Business School (London)
• ESCP Business School (London/ Paris)
• Columbia University (New York)
• Esade Business School (Spain)
• EMLyon Business School (Paris, Casablanca, Shanghai, Lyon)
• SKEMA Business School (Suzhou, Paris)

3. What are the Undergraduate and Postgraduate course options available to study Digital Marketing abroad?

The Undergraduate course options available to study Digital Marketing abroad are given below

• Digital Marketing BA (Hons)
• Advertising and Digital Marketing Communications BA (Hons)
• International Digital Marketing (Top-Up) BA (Hons)
• Digital Marketing BSc (Hons)
• Business Studies with Digital Marketing BA (Hons)
• Business and Digital Marketing Management BA (Hons)
• Bachelor of Communication (Digital Marketing)

The Postgraduate course options available to study Digital Marketing abroad are given below

• MA in Digital Marketing
• Graduate Certificate in Digital Marketing
• MSc Digital Marketing Management
• Strategic and Digital Marketing MSc by Research
• Digital Marketing Extended Masters MSc
• MSc Digital Marketing and Analytics 

4. Which city is best for marketing jobs?

For marketing careers, London is one of the top places as it is the greatest place for marketing jobs. It is a major financial and business centre.

5. What are the top digital marketing degrees that could consider?

The most sought-after degrees in this industry are, 

• Master of Science (MS) in Digital Marketing and Design
• MS in Digital and Social Marketing
• MS in Marketing Analytics
• MS in Digital Marketing Communication
• MS in Global Digital Marketing
• MS in Digital Marketing Strategy