Ethnography in business Listening Answers: Audio Questions & Answers

The IELTS listening test is conducted to assesses your ability to comprehend spoken English in a variety of contexts and accents. Here Ethnography in business listening answers are given with audio, questions and answers.

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Section 3 - Ethnography in business IELTS Listening Answers

Here the IELTS listening answers is given with the topic as Ethnography in business listening answers with the questions (as notes completion question form). Here you’ll hear a part of lecture to the business students about the use of one particular use of ethnography

Audio - Ethnography in business

Be focused on the audio while listening to it.

Questions 31-40

Questions 31 – 40

• Complete the notes below.
• Write ONE WORD ONLY for each answer.

ETHNOGRAPHY IN BUSINESS

Ethnography: research which explores human cultures
It can be used in business:

• To investigate customer needs and 31________
• To help companies develop new designs

Examples of ethnographic research in business

Kitchen equipment

• Researchers found that cooks could not easily see the 32_____ in measuring cups.

Cell phones

• In Uganda, customers paid to use the cell phones of entrepreneurs.
• These customers wanted to check the 33________ used.

Computer companies 

• There was a need to develop 34___________  to improve communication between system administrators and colleagues.

Hospitals

• Nurses needed to access information about 35 _________ in different parts of the hospital.

Airlines 

• Respondents recorded information about their 36_______ while traveling.

Principles of ethnographic research in business

• The researcher does not start off with a hypothesis
• Participants may be selected by criteria such as age, 37________ or product used.
• The participants must feel 38_______  about taking part in the research.
• There is usually direct 39______ of the participants.
• The interview is guided by the participant.
• A lot of time is needed for the 40_________ of the data.
• Researchers look for a meaningful pattern in the data.

Ethnography in business listening answers

31.	Attitude/ attitudes
32.	Numbers
33.	Time/ minutes
34.	Software
35.	Patients
36.	Emotions/ feelings
37.	Income
38.	Comfortable
39.	Observation
40.	Analysis

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