Freebie Marketing Reading Answers

Freebie Marketing reading answers will help you to gain a perspective on how to solve IELTS Reading within the given time limit. You can now check your answers here. 

Solution for Freebie Marketing

1. xi	5. i	9. licensing	13. anti - competitive behavior
2. viii	6. v	10. habit - forming
3. iii	7. received wisdom	11. social cost
4. vi	8. consumables	12. conditional

You have one hour to answer forty questions on the IELTS reading test. You may practice the IELTS reading test with the assistance of our recently created practice module on our website. Freebie Marketing Reading Answers is a part of the test series where you can practice a new version of questions and verify your answers. This passage includes information about the new way of marketing which is to give free items to the customers to attract them.
  
The Freebie Marketing Reading Answers were created to give you more reading practice for the IELTS reading question types. A variety of reading abilities, such as skimming, reasoning, and detail-oriented reading, will be tested in this part using the following question types.   

• IELTS Reading matching features.
• IELTS Reading sentence completion
• IELTS Reading summary completion

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Strategies for solving “Freebie Marketing Reading Answers” 

• You can go through Freebie Marketing reading answers with explanations. If proper explanations are not read, then misinterpretation and ignorance will persist.
• Matching features is usually tricky, so, before reading the passage, it is advised to skim the questions. This will give you a suggestion of what to look for while you scan and skim the passage. Start coming up with alternative terms and synonyms to describe the information in the questions.
• While solving sentence completion make sure your response doesn't go above the permitted word count, moreover, make sure your response logically flows into the phrase.
• Freebie Marketing IELTS Reading Answers includes summary completion as one of the question types. Usually, in summary completion, the solutions follow the missing words in the text in the same order. The keywords will make it simple for you to find the answers.
• While solving IELTS Reading you are not expected to understand every sentence, but you should understand the main idea of the passage.
• This blog contains a Freebie Marketing Reading pdf. By downloading this pdf you can practice it in offline mode.

Before attempting the passage of Freebie Marketing Reading Answers, check the IELTS reading tips.

IELTS Reading Passage - Freebie Marketing

You have 20 minutes to solve the questions with the information given in the passage. Try to save time in the beginning to recheck your Freebie marketing reading answers to eliminate the common errors. 

Freebie Marketing

A. While touring as a nomadic representative for the Crown.Cork, and Seal Company in the late 1890s. King C. Gillette noticed that his corked bottle caps were thrown away as soon as they were opened. Whilst touring as a nomadic representative for the Crown.Cork, and Seal Company in the late 1890s. King C. Gillette noticed that his corked bottle caps were thrown away as soon as they were opened. Despite this, his company made a fair profit and had a lot of potential. Gillette quickly realized, that even though the product had only been used a few times. Whilst working with such a straight-bladed razor — a sluggish, fussy, and possibly hazardous tool that needed constant sharpening – Gillette made his success. He rightly reasoned that a basic, temporary blade that might be disposed of when it is blunted will meet a real demand and earn substantial revenues. In 1901, he started the American Safety Razor Company. In 1903, he sold 168 blades, but by 1905, he had sold over a thousand.
 
B. What King C. Gillette pioneered is far more than a quick and economical way for men to shave; it is the business technique now known as "freebie marketing," which has influenced a slew of other businesses over the years. Gillette's strategy defied conventional wisdom at the time, which maintained that the ideal basis for a corporation was a single, long-lasting, high-quality, and high-cost luxury product with a high price tag. Freebie marketing combines two types of products: a master product that is purchased just once when a disposable item is periodically discarded and repurchased. In this case, the primary product is frequently sold at a loss and is occasionally distributed at a loss.
 
C. Complimentary advertising only succeeds if the master item's creator also has control over the production and sale of the refills. If this does not occur, cheaper replicas of the consumable items may be manufactured, preserving the old business without net profits. For instance, the video game manufacturer Atari initially offered its Atari 2600 systems at cost, depending on game sales to make a profit. However, a group of programmers left Atari and founded Activision, which developed similar-quality games at a lower cost. Suddenly, Atari was left with no means of generating revenue. Activision's lawsuits were unsuccessful, and Atari only managed to survive by incorporating license restrictions into its succeeding 5200 and 7800 consoles.
 
D. In other cases, consumers may discover that using a master product eliminates the requirement for discs possible. This is a well-known problem that has plagued the makers of the CueCat barcode scanner. These were handed away for free via Wired magazine in the hopes that users would use them to scan barcodes adjacent to adverts in the magazine, generating new revenue streams. However, users learned that the devices could be easily customized and used for various purposes, such as developing a separate library of books and CD collections. because there was never a licensing deal between Wired and its magazine customers. CueCat was powerless to stop it, and after the company was liquidated, the barcode scanners were quickly accessible in large quantities for as little as $0.30 each.
 
E. Giveaway marketing is not permitted in any form. The use of gratis marketing to "push" habit-forming goods in locations where there is no market is an excellent illustration of this. This is already prohibited for illegal substances due to the illegality of the product, but it is also prohibited for legal goods such as tobacco, alcohol, and pharmaceuticals because the short-term profit for a comparatively tiny range of business branches is not presumed to be worth the monetary cost of ubiquitous drug addiction.
 
F. Another tactic that is prohibited by antitrust regulations is "tying," which is a type of freebie marketing. Whenever a sale of goods is the purchase of one good contingent on the purchase of a second good, this is known as a conditional sale. The first good is usually vital and desirable, while the latter is inferior and unattractive in certain situations. For instance, a music distributor with the rights to a popular record may only allow retailers to acquire copies of the album provided they also purchase undesirable material that does not sell well. Because such techniques often rely on the distributor's exploitation of a captive market, they are widely seen as anti-competitive.

Freebie Marketing IELTS Reading questions

Question 1-6:

Choose the correct headings for sections A-F from the list of headings below.
Write the correct number i-x in boxes 1-6 on your answer sheet.

1. No giveaways for addictive products
2. Sales of razor blades increase astronomically
3. The monopoly of consumables is vital for success
4. Video gaming – a risky business
5. A novel method of dual marketing ruled out
6. Freebie marketing is restricted to legal goods
7. Buyer ingenuity may lead to bankruptcy
8. A marketing innovation
9. A product innovation
10. More money to be made from high–quality products

Read  IELTS Reading Matching Headings to get exercises and tips.

Questions 7-9 :

Complete the sentences below.
Choose NO MORE THAN TWO WORDS from the text for each answer.
Write your answers in boxes 7-9 on your answer sheet.

Candidates need to fill the blanks with not more than two words from passage
 
7. The new tactic of freebie marketing ran against………… Gillette’s time.
8. Occasionally, people who buy a master product find ways of using it that get around the necessity of buying more ……………….
9. Wired never had a ………………. with its customers about the use of the barcode readers.

Read  IELTS reading sentence completion to get exercises and tips

Questions 10-13 :

Complete the summary below.
Choose NO MORE THAN TWO WORDS from the text for each answer.
Write your answers in boxes 10-13 on your answer sheet.

Freebie marketing is not permitted by law for either illegal or legal 10 ………………… products. This type of promotion of goods such as tobacco and alcohol is not considered worth 11 ……………. and has consequently been outlawed. “Tying” is also prohibited. This is when the sale of an attractive product is 12 …………………. on the purchase of another. It tends to occur when the seller takes advantage of a natural monopoly and is generally considered to be 13 ……………….

Read  IELTS Reading Summary Completion to get exercises and tips

Freebie Marketing IELTS Reading Answers with explanations.

This section contains  Freebie Marketing IELTS reading answers with explanations. To assess your performance, look over the correct answers.

 1. Answer: ix - A product innovation 

Explanation: It is said that Gillette had a personal breakthrough (an innovative idea) when he was struggling with his straight-bladed razor. Therefore, the correct heading is ‘a product innovation’.

2. Answer: viii - A marketing innovation

Explanation: It is said that Gillette’s way of selling razors started a new marketing strategy called freebie marketing. Therefore, the correct heading is ‘a product innovation’. 

3. Answer: iii - The monopoly of consumables is vital for success

Explanation: It is said that freebie marketing works only when the producer has is control or monopoly over the creation and distribution of his products. Therefore, the correct heading is ‘The monopoly of consumables is vital for success.

4. Answer: vii - Buyer ingenuity may lead to bankruptcy

Explanation: Users discovered that they could modify products to use them in different ways and companies could sell them for very cheap prices resulting in losses for the primary producer. Therefore, the correct heading is ‘Buyer ingenuity may lead to bankruptcy’. 

5. Answer: i - No giveaways for addictive products

Explanation: It has been said that freebie marketing for illegal substances and legal substances like tobacco is outlawed to prevent it from becoming a substance abuse problem. Therefore, the correct heading would be ‘No giveaways for addictive products. 

6.Answer: v- A novel method of dual marketing ruled out

Explanation: It is said that the practice of dual marketing called tying is prohibited under the anti-trust laws. Therefore, the correct heading is ‘A novel method of dual marketing ruled out’. 

7. Answer: received wisdom

Explanation: It has been said that Gillette’s Freebie marketing approach was contrary to the belief of his contemporaries who believed that they need to be selling a high-quality product with a high-profit margin. 

8.Answer: consumables 

Explanation: It has been said that some people after buying the master product find more uses if it might reduce the number of purchases, they make of these consumables. 

9. Answer: licensing agreement 

Explanation: It has been said that Wired has not made any licensing agreement with its readers that prevents them from using the barcode readers. 

10.Answer: habit-forming

Explanation: It has been said that all habit-forming products cannot be freebie marketed therefore, the correct word here is ‘habit-forming’. 

11.Answer: social cost

Explanation: It is said that the social cost of promoting or freebie marketing products like tobacco is not favorable. Therefore, the correct word here is ‘social cost’. 

12.Answer: conditional 

Explanation: It has been said that the sale of one good product is conditional to the sale of another less purchased product. This marketing tactic is called ‘tying’ and is used for the sales of less sold products.

13.Answer: anti-competitive behavior

Explanation: It has been said that the manipulation of the monopoly of a particular seller or distributor is considered anti-competitive behavior. Therefore, the correct word to be used is ‘anti-competitive behavior’.

Check the other Reading passages 

Click to check the other important Reading answers passages listed below,

• Corporate Social Responsibility Reading Answer
• Man or Machine Reading Answers
• The Return of the Huarango Reading Answers

Conclusion

The “Freebie Marketing reading answers” will enhance your skills of completing each passage swiftly and will boost your IELTS Reading score. Moreover, it will help you in practicing your answering strategies.