The Face of Modern Man Reading Answers

The Face of Modern Man reading answers are included here. The Face of Modern Man reading passage consists of seven paragraphs. There are 14 questions that comprises The Face of Modern Man Reading Answers: Matching Headings, True/False/Not Given, and Matching Features.

Table of Contents:

• Solution for The Face of Modern Man
• The Face of Modern Man IELTS Reading Practice Test
• Passage
• Questions
• Answers with Explanations

Solution for The Face of Modern Man

For convenience, we have provided The Face of Modern Man reading answers in the table below.

Answer Table

1. III	5. I	9. True	13. D
2. II	6. Not Given	10. C	14. B
3. V	7. False	11. B
4. VII	8. True	12. A

The Face of Modern Man IELTS Reading Practice Test - Exam Review

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Passage

You should spend 20 minutes answering questions 1–14 for The Face of Modern Man reading passage. For your convenience, we have provided The Face of Modern Man reading answers with locations.

The Face of Modern Man 

1. In response to the emergence of the ‘metro-sexual’ male, In other words, an urban, sophisticated man who is fashionable, well-groomed and unashamedly committed to ensuring his appearance is the best it can be, a whole new industry has developed. According to research conducted on behalf of a leading health and beauty retailer in the UK, the market for male cosmetics and related products has grown by 800% since the year 2000 and is expected to continue to increase significantly. The male grooming products market has become the fastest growing sector within the beauty and cosmetics industry, currently equivalent to around 1.5 billion pounds per annum.
   
   
2. Over the last decade, a large number of brands and companies catering for enhancement of the male image have been successfully established, such operations ranging from male-only spas, boutiques, personal hygiene products, hair and skin care ranges, and male magazines with a strong leaning towards men’s fashion. Jamie Cawley, proprietor of a successful chain of London-based male grooming boutiques, holds that his company’s success in this highly competitive market can be attributed to the ‘exclusivity’ tactics they have employed, in that their products and services are clearly defined as male- orientated and distinctly separate to feminine products offered by other organisations. However, market analyst, Kim Sawyer, believes that future growth in the market can also be achieved through sale of unisex products marketed to both genders, this strategy becoming increasingly easy to implement as men’s interest in appearance and grooming has become more of a social norm.
   
   
3. Traditionalists such as journalist Jim Howrard contend that the turn-around in male attitudes which has led to the success of the industry would have been inconceivable a decade ago, given the conventional male role, psyche and obligation to exude masculinity; however, behavioural scientist Professor Ruth Chesterton argues that the metro-sexual man of today is in fact a modern incarnation of the ‘dandy’ of the late eighteenth and early nineteenth century. British dandies of that period, who were often of middle class backgrounds but imitated aristocratic lifestyles, were devoted to cultivation of their physical appearance, development of a refined demeanour and hedonistic pursuits. In France, she adds, dandyism, in contrast, was also strongly linked to political ideology and embraced by youths wishing to clearly define themselves from members of the working class revolutionary social groups of the period.
   
   
4. Over recent decades, according to sociologist Ben Cameron, gender roles for both sexes have become less defined. According to research, he says, achievement of status and success have become less important in younger generations of men, as has the need to repress emotions. Cameron defines the traditional masculine role within western societies – hegemonic masculinity – as an expectation that males demonstrate physical strength and fitness, be decisive, self-assured, rational, successful and in control. Meeting this list of criteria and avoiding situations of demonstrating weakness, being overly emotional or in any way ’inferior’, he says, has placed a great deal of pressure on many members of the male population. So restrictive can society’s pressure to behave in a ‘masculine’ fashion on males be, Professor Chesterton states that in many situations men may respond in a way they deem acceptable to society, given their perceived gender role, rather than giving what they may actually consider to be the best and most objective response.
   
   
5. Jim Howard says that learning and acquiring gender identity makes up a huge component of a child’s socialisation and that a child who exhibits non-standard behavioural characteristics often encounters social and self image difficulties due to the adverse reactions of their peers. According to Kim Sawyer, media images and messages also add to pressures associated with the male image, stating that even in these modern and changing times, hegemonic masculinity is often idolised and portrayed as the definitive male persona.
   
   
6. Whilst male stereotypes and ideals vary from culture to culture, according to Professor Chesterton, a universal trait in stereotypical male behaviour is an increased likelihood to take risks than is generally found in female behaviour patterns. For this reason, she attributes such behaviour to the influence of genetic predisposition as opposed to socially learned behaviour. Men, she says, are three times more likely to die due to accidents than females, a strong indication he says of their greater willingness to involve themselves in precarious situations. Ben Cameron also says that an attitude of invincibility is more dominant in males and is a predominant factor in the trend for fewer medical checkups in males and late diagnosis of chronic and terminal illness than in their more cautious and vigilant female counterparts.
   
   
7. Jamie Cawley, however, remains optimistic that the metro-sexual culture will continue and that what society accepts as the face of masculinity will continue to change. He attributes this to a male revolt against the strict confines of gender roles, adding that such changes of attitudes have led and will continue to lead to establishment of greater equality between the sexes.

Questions

Questions 1-5

Reading Passage has seven paragraphs A-G. 
Choose the correct heading for paragraphs B-D and F-G from the list of headings below.

List of Headings Basis and predictions. Revolution or recurrence? Servicing a growing demand. The surfacing of a new phenomenon. A long-held mindset and its downsides. Influence on minors. Hereditary predilection. Effects of external pressures.

Example: Paragraph E;              Answer: viii

1. Paragraph B
2. Paragraph C
3. Paragraph D
4. Paragraph F
5. Paragraph G

Questions 6-9

Do the following statements agree with the information given in the Reading Passage?
In boxes 6-9 on your answer sheet, write-

TRUE                                       if the statement agrees with the information
FALSE                                     if the statement contradicts the information
NOT GIVEN                            if there is no information on this

6. Sales in the female health and beauty market have slightly declined over recent years.

7. The rise of ‘dandyism’ in England and France is attributed to similar factors.

8. Emotional reaction is contradictory to hegemonic masculine behaviour.

9. There is a correlation between men’s belief that they are indestructible and their decreased likelihood to seek medical advice.

Questions 10-14

Look at the following list of statements (Questions 10-14) based on changes in male image and behaviour. Match each statement with the correct person A-E.

10. Male behaviour patterns have changed in a way that would have been considered implausible in the past.

11. Traditional benchmarks of masculinity are often exacerbated by the press.

12. Metro-sexual culture has developed as a response to modern men’s dissatisfaction with traditional images.

13. The need to conform to society’s expectations of male behaviour may impede men’s decision-making and judgement.

14. There is potential in a market which makes no differentiation between products for males and females.

List of Contributors Jamie Cawley Kim Sawyer Jim Howard Professor Ruth Chesterton Ben Cameron

Answers for The Face of Modern Man With Explanations

We have offered The Face of Modern Man reading answers and explanations below. Rectifying the answers will be useful in your answering process.

(Note: The language highlighted in bold refers to the location and answer in the passage. The explanatory sentences from the reading passage are shown in italics.)

1. Answer: III

Explanation: Paragraph B's introductory line says that over the last decade, a large number of brands and companies catering to the enhancement of the male image have been successfully established, such operations ranging from male-only spas, boutiques, personal hygiene products, hair and skin care ranges, and male magazines with a strong leaning towards men’s fashion. The emphasis of the paragraph is on the industry's response to metrosexual product demand, such as male-only spas, boutiques, personal hygiene products, hair and skin care ranges, and male magazines. Servicing a growing demand would therefore be a suitable title for the passage.

2. Answer: II

Explanation: It is stated in Paragraph C, initial lines, that traditionalists such as journalist Jim Howard contend that the turn-around in male attitudes that have led to the success of the industry would have been inconceivable a decade ago, given the conventional male role, psyche, and obligation to exude masculinity; however, behavioural scientist Professor Ruth Chesterton argues that the metrosexual man of today is, in fact, a modern incarnation of the ‘dandy’ of the late eighteenth and early nineteenth century. Here, it conveys that "a modern incarnation of the 'dandy' of the late eighteenth century" denotes recurrence, whereas "turning your attitude around" means revolution. Hence, the suitable heading for this passage is Revolution or Recurrence?

3. Answer: V

Explanation: It is discussed in Paragraph D's seventh line that meeting this list of criteria and avoiding situations of demonstrating weakness, being overly emotional, or being in any way ’inferior’, he says, has placed a great deal of pressure on many members of the male population. So restrictive can society’s pressure on males to behave in a ‘masculine’ fashion be? This indicates that the long-held mindset and its downsides, to exemplify being overly emotional and weak, have pressurised the male population.

4. Answer: VII

Explanation: The beginning of Paragraph F explains that while male stereotypes and ideals vary from culture to culture, according to Professor Chesterton, a universal trait in stereotypical male behaviour is an increased likelihood to take risks than is generally found in female behaviour patterns. Considering biases in favour of anything is meant by the phrase "predilection." Thus, we might conclude that the concept of a male has been influenced by many cultures over many decades. However, it's a prevalent misconception that men take greater risks than women do. The belief is biassed because it has a positive bias towards men in society. Thus, "hereditary predilection will be the appropriate heading.

5. Answer: I

Explanation: It is clearly demonstrated in Paragraph G, regarding the basis and predictions, that according to Jamie Cawley, a male revolt against the strict confines of gender roles and, furthermore, changes in attitudes have led and will continue to lead to the establishment of greater equality between the sexes. As a result, this paragraph highlights the potential basis of metrosexual society and projects potential future tendencies.

6. Answer: Not Given 

Explanation: There is no context for the following sentence, and it is not included in the text.

7. Answer: False

Explanation: In Paragraph C, last line, it is said that British dandies of that period, who were often of middle-class backgrounds but imitated aristocratic lifestyles, were devoted to the cultivation of their physical appearance, the development of a refined demeanour, and hedonistic pursuits. In France, she adds, dandyism, in contrast, was also strongly linked to political ideology and embraced by youths wishing to clearly define themselves as members of the working-class revolutionary social groups of the period. The statement, "The rise of ‘dandyism’ in England and France is attributed to similar factors," contradicts the information. Dandyism in England came from the middle class, which imitated aristocratic lifestyles and was devoted to developing a refined physical appearance. On the other hand, France’s dandyism is linked to political ideology as well as being embraced by youth who are from the working class.

8. Answer: True

Explanation: In Paragraph D, it is clearly stated by Professor Chesterton in the last lines that in many situations men may respond in a way they deem acceptable to society, given their perceived gender role, rather than giving what they may actually consider to be the best and most objective response. This suggests that men now show society-approved reactions rather than their true emotions because they are trying to uphold the principles of hegemonic masculinity, which demand that men in Western society show physical endurance and fitness by preventing situations where they display weakness. Thus, the assertion is accurate. 

9. Answer: True

Explanation: The information provided by Ben Camerin at the end of Paragraph F is that an attitude of invincibility is more dominant in males and is a predominant factor in the trend for fewer medical checkups and late diagnosis of chronic and terminal illness in males than in their more cautious and vigilant female counterparts. This signifies that there is a correlation between men’s belief that they are indestructible and their decreased likelihood to seek medical advice.

10. Answer: C

Explanation: In Paragraph C, the initial line, it is said that traditionalists such as journalist Jim Howard contend that the turn-around in male attitudes that has led to the success of the industry would have been inconceivable a decade ago. This sentence indicates that, according to Jim Howard, male behaviour patterns have changed in a way that would have been considered implausible in the past.

11. Answer: B

Explanation: In Paragraph E, it has been mentioned by Kim Sawyer that media images and messages also add to the pressures associated with the male image, stating that even in these modern and changing times, hegemonic masculinity is often idolised and portrayed as the definitive male persona. It means that traditional benchmarks of masculinity are often exacerbated by the press.

12. Answer: A

Explanation: In Paragraph G, the initial line, it is revealed that Jamie Cawley, however, remains optimistic that the metrosexual culture will continue and that what society accepts as the face of masculinity will continue to change. He attributes this to a male revolt against the strict confines of gender roles. Thus, metrosexual culture has developed as a response to modern men’s dissatisfaction with traditional images.

13. Answer: D

Explanation: In Paragraph J, the last second line, it is pointed out by Professor Ruth Chesterton that in many situations, men may respond in a way they deem acceptable to society, given their perceived gender role, rather than giving what they may actually consider to be the best and most objective response. Here, it indicates that the need to conform to society’s expectations of male behaviour may impede men’s decision-making and judgement.

14. Answer: B

Explanation: It is demonstrated in Paragraph B, Last Lines, where it is discussed Kim Sawyer believes that future growth in the market can also be achieved through the sale of unisex products marketed to both genders; this strategy is becoming increasingly easy to implement as men’s interest in appearance and grooming has become more of a social norm. In simple words, it means that there is potential in a market that makes no differentiation between products for males and females.

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