Marketing and Promotion is the key to a successful business - IELTS Writing Task 2 Essay Topic

The sample essays of the ‘Marketing and Promotion is the key to a successful business’ is an example of IELTS writing task 2 agree disagree essay. You must express your opinion on the question asked in this essay. IELTS writing task 2 practice will improve your writing abilities and help you to respond within 250-word. Check the following sample essay.

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Marketing and promotion is the key to a successful business. To what extent do you agree?

Give reasons for your answer and include any relevant examples from your own knowledge or experience.

You should write at least 250 words. 

Model Sample Answer 1 Band 8 - Marketing and promotion is the key to a successful business. To what extent do you agree?

Marketing and advertising are often cited as one of the most important aspects of running a profitable company. I agree that marketing and advertising play an important part in the organization since they are beneficial to both employees and employers.

To begin, advertising and marketing serve as a bridge between a business and its target audience. To put it another way, this is the bridge between customer needs and the product or service offered by the organization. Customers will be made aware of the merits of the company's goods via advertising campaigns. Smart marketing strategies can persuade consumers to make purchases. The company expands slowly but surely as a result. Without sufficient marketing and promotion, it is challenging for businesses to attract customer's attention and generate revenue. This is why there are so many ads on TV, radio, and the internet nowadays.

Besides that, advertisements for products raise consumers' awareness of the unique qualities offered by the goods being sold. The product's features, services, price, and other aspects that set it apart from competitors must be clearly communicated to the target audience. Without efficient advertising, this would be next to impossible. As an added measure, after participating in a business's multiple promotions, clients are often asked to complete out surveys. They can learn more about the buyer's needs via these surveys. Therefore, the company will gain in efficiency and revenue as a result of this situation.

In conclusion, it is not hard for advertising and marketing to persuade people to act in ways they would rather not. Because of the allure of wealth, status, and glitz, many people are motivated to make costly purchases.

(273 words)

Model Sample Answer 2 Band 7.5 - Marketing and promotion is the key to a successful business. To what extent do you agree?

When it comes to staying ahead of the competition, few things are as important as a strong marketing and promotion strategy. While I do think these are important considerations, I believe that the quality of the product and the expertise of the employees are the most crucial.

To start, marketing and promotion raises common people's awareness of a company's products. Ingenious advertising convinces numerous individuals to purchase things they would not ordinarily buy. This results in the steady expansion of the company over time. It's hard for businesses to break through and become widely recognized without substantial investment in marketing and advertising. The ever-increasing volume of commercials we encounter each day on TV and the web is a prime example of this trend. This demonstrates why it's crucial to provide marketing and publicity with the attention they deserve.

However, the quality of a product or service is another factor that can make or destroy a company. No amount of advertising or discounts will save a product whose quality is poor. The company's standing might suffer as a result. To add to that, a successful business needs employees who are both competent and creative. Without significant changes, a product won't last long in the marketplace. Therefore, the efforts of talented and hardworking staff are essential to the development of a company.

To conclude, it is true that marketing and promotion aids the development of a business. Also, other factors such as the quality of the product and the skills of the employees are important too.

(254 words)

Model Sample Answer 3 Band 7 - Marketing and promotion is the key to a successful business. To what extent do you agree?

Businesses are increasingly relying on marketing and advertising strategies and they see these actions as crucial to the expansion of the company. I totally agree that a company's marketing and advertising efforts should be well thought out and strategically implemented.

What joins a company from its customers is marketing. As a result, it raises product visibility and stimulates demand in the marketplace. A brand needs to get out there into the public eye if it wants to survive in today's competitive industry. For this reason, businesses actively work to advertise their products. Consumers can learn more about a product's features, benefits, functionalities and come to terms with the fact that they need the goods owing to advertising. Successful marketing may drive competitors out of the market, raise brand awareness to new heights, and boost sales.

Of course, marketing is crucial to every company's success, but it is far from the only element. With a well-thought-out marketing plan and a high-quality offering, you can win the trust of your target market. The popularity of a brand will be facilitated by the ease with which consumers continue to buy and recommend high-quality products to others. Good things won't sell and a company won't grow quickly if it doesn't advertise to consumers. A product with a brilliant marketing campaign but the poor quality will not sell. Not only will consumers lose faith in those labels, but they will also be quick to reject them.

In conclusion, there's no denying marketing's importance in today's market, but companies still need to focus on producing high-quality goods. Only by fusing superior products with smart advertising can make a business successful.

(274 words)

Model Sample Answer 4 Band 6.5 - Marketing and promotion is the key to a successful business. To what extent do you agree?

Promotional campaigns to advertise products in the market are seen to be crucial for corporate success. My opinion is that, as long as the product's true quality requirements are maintained, product promotion is necessary to compete with the competition and succeed in business.

First of all, product advertising is important if you want to compete with the many similar products on the market today and stay in business. People have a lot of choices when they want to buy something, and they use ads and marketing campaigns to find out more about any item. So, good marketing makes it possible to introduce a brand to the market and attract customers. Even if a good product is on the market, it won't sell unless people know about it. So, it's clear that if a product isn't marketed well, it will be hard to sell.

While marketing is necessary to increase a company's production, other crucial variables should not be neglected. Maintaining product quality standards is crucial since it ensures a product's long-term survival in the market for sales. Marketing can only expose products to consumers. For instance, television brands like Samsung and Sony have endured and dominated the market not just through marketing, but also by upholding superior standards for their goods in comparison to those of their rivals. Therefore, corporate success cannot be attained without upholding a product's standards.

In conclusion, marketing promotion is crucial for running a successful business, but maintaining quality at all times is essential for a company's long-term existence.

(253 words)

To access the model answers in pdf form Marketing and promotion is the key to a successful business pdf.

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