Some Companies Sponsor Sports as a Way to Advertise Themselves - IELTS Writing Task 2 Essay Topic

Some companies sponsor sports as a way to advertise themselves is a ‘discuss both views’ type of essay. Here you have to discuss both views and present your opinion on it whether it is an advantage or a disadvantage. This essay is one of the IELTS writing task 2 categories. Our 4 IELTS writing task 2 discuss both views essay sample answers will provide you guidance and knowledge of how to write this essay according to the different band scores.

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Some companies sponsor sports as a way to advertise themselves. Some people think that it is a good thing, while others think that it has many disadvantages. Discuss both views and give your own opinion.

Provide an answer to the given topic and give any relevant instance of your own. Evaluate both reasons before writing your opinion.

You should write at least 250 words.

Model Sample Answer 1 Band 8 - Some companies sponsor sports as a way to advertise themselves. Some people think that it is a good thing, while others think that it has many disadvantages. Discuss both views and give your own opinion.

Numerous modern organizations employ a wide range of tactics, including the sponsorship of sporting events, in an effort to boost sales. There are others who believe that by advertising during athletic events, businesses are not only able to reach a wider audience, but also provide a platform for new participants. Though, the opinion shouldn't be formed until both sides have been weighed.

Having a company's name associated with a sporting event is a great way to get the word out about a game, and it also allows firms to generate additional revenue. Reduced government support for some games has led to a decline in popularity. This means that when businesses invest in these games, spectators are much more likely to tune in. Because of this, the promotion of any activity will benefit. Furthermore, event sponsorship can help get knowledge about up-and-coming athletes.

However, the bulk of corporations that host sporting events peddle low-quality goods and goods that are harmful to health. It's concerning that cigarette and alcohol companies use sporting events to promote their products, given the known dangers of these substances to human health. Although alcohol has been shown to have potentially toxic effects on the human body, companies like Kingfisher, which mostly supplies wine, are utilizing the popularity of sporting events to increase their profits.

To recapitulate, one of the clear benefits of sponsoring sporting events is the opportunities it gives to up-and-coming athletes. Nevertheless, the unintended consequences of such publicity campaigns cannot be ignored. Regardless of institutions promoting sports for their own benefit, they still help spread the word about the athletic world.

(265 words)

Model Sample Answer 2 Band 7.5 - Some companies sponsor sports as a way to advertise themselves. Some people think that it is a good thing, while others think that it has many disadvantages. Discuss both views and give your own opinion.

Ad campaigns have evolved in many ways over the years, and that much is certain. There has been a dramatic increase in the trend of sponsorship, whereby businesses market their wares by financially supporting a particular sporting event or athlete. There are those who think this form of advertising is effective while others think the negatives outnumber the benefits. Still, I believe that the advantages are more than the drawbacks.

First of all, one of the greatest aspects of sports sponsorship is that it boosts the sales of the sponsoring businesses. For instance,  the firm decides to support a highly publicized sports team or athlete. Then the event planners won't have to stress over finding money. These corporations put up a lot of cash and handle all the personal finances for a certain athlete or sporting event. 

On the contrary, it's essential to remember that advertising also has its pitfalls, such as the possibility that the sponsoring corporation is exploiting the venue of a sporting event to promote its inferior products. Kingfisher, an alcohol manufacturing industry, sponsored cricket as a means of advertising its product despite the known detrimental effects of alcohol consumption. Furthermore, the company's reputation is at risk if the athlete engages in criminal activities like match-fixing or the use of performance-enhancing drugs. As with other forms of violence, these kinds of actions undermine sports' core values.

In conclusion, there are indisputable positive outcomes to sponsoring sporting events, but there are also adverse repercussions. When weighed against the merits, the drawbacks are insignificant. The professionals have an obligation to enhance their performance and avoid scandals if the brand is to benefit from its sponsorship of sports and remain competitive in the market.

(285 words)

Model Sample Answer 3 Band 7 - Some companies sponsor sports as a way to advertise themselves. Some people think that it is a good thing, while others think that it has many disadvantages. Discuss both views and give your own opinion.

The corporate world of today is cutthroat. Therefore, many multinational corporations sponsor major sporting events to either maintain their market share or gain new clients. Despite the fact that many people appear to have a favorable opinion of this, there are numerous individuals who are concerned that the negative effects of endorsement deals on sports will ultimately win out. In my opinion, the benefits that recipients receive through sponsorships might sometimes outweigh the drawbacks.

Corporate sponsorship deals in sporting events have two major drawbacks. The potential damage to one's reputation is a serious drawback. An increase in understanding of the harmful health effects of certain product categories, such as alcoholic beverages, tobacco products, and processed foods high in sugar, salt, and fat, is the primary source of operational risks that could make the endorsement of such products by a sports team or league divisive. The operational risk is another important drawback.

However, there are several benefits to having a global corporation promote your popular sports team. To begin, sponsorship is identified as an essential funding mechanism for event running costs. Many well-known sporting events rely entirely on sponsored money to run, and if promoters are unable to secure sufficient endorsement funds, the events will be forced to be canceled. In addition, athletes gain from sponsorships since they can use the money to pay for things like match fees, uniforms, equipment, travel expenses, and more. Therefore, there are different significant benefits to receiving taxpayer funding.

To summarize, while corporate sponsorship does have its shortcomings, the rewards enjoyed by those who receive it far outweigh them. The pros of promotions, in my opinion, are sufficient to outweigh the pitfalls that arise from this infomercial and collaboration arrangement.

(285 words)

Model Sample Answer 4 Band 6.5 - Some companies sponsor sports as a way to advertise themselves. Some people think that it is a good thing, while others think that it has many disadvantages. Discuss both views and give your own opinion.

Sports marketing has a wide range of possibilities in today's competitive market. Advertising, according to some, is a fantastic way to get the word out about a company's wares. Others, meanwhile, argue that this marketing fad has significant limitations. In this essay, I will explain why I believe that both viewpoints are valid.

Companies around the world see sports sponsorship as a lucrative way to spread the word about their wares. As a result, sales rise, brand awareness rises, and the brand's overall value rises. Moreover, the team benefits from this arrangement because of the financial support they receive from its corporate sponsors. Similarly, a firm can generate enormous revenues by investing in sports events if it becomes a brand ambassador of major sports clubs.

Some people think it's dishonest to promote commercial products at sporting events, thus they want to stop it. As athletics and other forms of sports broadcasting become increasingly competitive, the potential for corruption of chivalry rises. As a consequence, people would be prompted to make impulsive purchases of things they don't need on a constant schedule. For instance, if a popular cricket player or basketball player endorses a product, the product's sales will increase.

Finally, there are tangible benefits for both the team and the sponsoring business when financial assistance is offered for sports activities. If consumers select trustworthy goods and the sports team competes fairly without resorting to dirty tactics like match-fixing or bribery, then we can all live in peace and harmony ever after.

(251 words)

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